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UX / Product / Design / Ecommerce · Travel Connect · Shipped work

Nordic Visitor Reskin

Nordic Visitor Reskin hero

Summary

Led delivery of a full site reskin under a fixed eight-week deadline, starting from incomplete brand concepts and evolving requirements. Translated brand into a usable system and delivered across a large ecommerce site. This is an AI-generated summary - the full, refined case study is on my CV page.

The Challenge

Incomplete brand inputs, accessibility issues and a tight timeline created risk around both quality and delivery.

Product Rationale

Component-led design

Built a reusable system of ~50–60 components instead of designing pages individually.

Structured stakeholder alignment

Ran focused workshops to align quickly and avoid prolonged feedback loops.

Tech Stack

FigmaFigJamJiraAsana.NETCSS

Key Decisions

  • Component system over page design: Reduced design overhead and enabled faster rollout across the full site.

  • Tight delivery control: Protected scope and prioritised only what was needed to hit launch.

  • On-time delivery: Delivered full reskin within eight weeks, avoiding need for immediate rebuild.

Project Notes

No two projects solve the same problem, so each case study emphasises different aspects of delivery depending on what was most relevant to the challenge. Supporting visuals and implementation details are included here to provide additional context behind the final outcome.

Visuals

Nordic Visitor website before reskin
Nordic Visitor website after reskin
Expanded colour palette
Brand applied across components