Coutts Website Redesign
Summary
Led delivery of a full website redesign for Coutts, working across brand, legal and product stakeholders in a regulated environment. Produced fully specified, build-ready designs and a complete design system. This is an AI-generated summary - the full, refined case study is on my CV page.
The Challenge
Multiple stakeholder groups, strict compliance requirements and evolving brand constraints created a complex delivery environment.
Product Rationale
Stakeholder alignment
Managed alignment across multiple teams with competing priorities.
Build-ready outputs
Produced detailed designs and prototypes that could move directly into development.
Tech Stack
Key Decisions
Structured requirement definition: Used workshops and iterative reviews to translate business needs into clear design outputs.
Rapid reskin under pressure: Delivered a coherent update within four days following late-stage brand changes.
Durable design system: Work was later launched with minimal change, validating long-term quality.
Project Notes
No two projects solve the same problem, so each case study emphasises different aspects of delivery depending on what was most relevant to the challenge. Supporting visuals and implementation details are included here to provide additional context behind the final outcome.
Visuals
